About us
ABOUT US
Transforming Fashion
As the fashion industry faces significant challenges,
we are committed to building a community of conscious consumers
who prioritize sustainability.
Discover New Styles
Write one or two paragraphs describing your product or services. Our clothing line focuses on eco-friendly materials and ethical production practices, ensuring that every piece is stylish and sustainable.
Start with the customer – understand their values and deliver products that align with their beliefs.
Changing the world through fashion is possible.
We’ve embraced it wholeheartedly.
Meet our designers
Dedicated professionals driving our success
Tony Fred
Chief Executive Officer
Founder and chief visionary, Tony is the driving force behind the brand. He loves to keep his hands full by participating in the design, marketing, and customer experience strategies.
Mich Stark
Chief Commercial Officer
Mich is passionate about sustainable fashion. With years of experience in the textile industry, Mich has driven our brand towards eco-conscious practices. He is a visionary leader.
Aline Turner
Chief Sustainability Officer
Aline is one of the iconic figures in fashion who can say she loves what she does. She mentors 100+ in-house designers and looks after the community of thousands of fashion enthusiasts.
Iris Joe
Chief Financial Officer
Iris, with her international experience, helps us easily understand market trends and improve our offerings. She is determined to drive success and delivers her professional acumen to elevate the brand.